As the market research industry evolves the adoption of online methodologies is increasing.  The usage of online focus groups and bulletin boards is escalating as is the popularity of social networking sites and blogs.  With these new techniques comes a laundry list of new terms like shills, feeds, care circles, tags and user generated content.  What are these new methodologies and how do you make sense of the jargon associated with them?  And most importantly, when is it appropriate to suggest a blog, or forum, or online community to a client? In this session the speaker will explore the advancements in online qualitative research methodologies and discuss best practices.  Techniques examined will include real-time, chat-based focus groups, blogs, forums, bulletin boards, online research communities, online ethnographies and online diaries.